Explore how the Ad Exchange workflow operates, from bid requests to ad serving. Learn the key steps, participants, and benefits of an effective ad exchange process.
Ad exchanges provide publishers with a place to make ad inventory available to buyers. Discover how ad exchanges optimize ad buying and maximize profits.
Eine Anzeigenbörse (Ad Exchange) ist eine Technologie, die in der programmatischen Werbung verwendet wird. Die Börse erleichtert den Kauf und Verkauf von digitalem Inventar mithilfe von Echtzeitgeboten.
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