All you need to know about Ad Exchange
Discover everything about ad exchange platform development, from definition and types to features and benefits. See how they are beneficial for each advertiser & publisher with the below list of curated links.
While ad exchanges today exist primarily within other tools, they still provide big benefits to publishers. Here are 7 benefits of an ad exchange platform.
What is an ad exchange and how it works? Discover everything about ad exchange platform development including types, features, and benefits for advertisers & publishers.
Eine Anzeigenbörse (Ad Exchange) ist eine Technologie, die in der programmatischen Werbung verwendet wird. Die Börse erleichtert den Kauf und Verkauf von digitalem Inventar mithilfe von Echtzeitgeboten.
Ad exchanges give advertisers a lot of control over who sees their ads and where they are placed. How much they pay for those impressions also comes into play. Publishers gain the upper hand in controlling who bids on their ad inventory and how much they earn.
What is ad exchange? What type of ad exchanges are out there? What is the difference between that and ad network? ironSource has the answers to all your questions.
What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.