Discover how a data management platform (DMP) can help you collect, organize, and activate your customer data for smart app growth.

Discover the impact of Data Management Platforms in programmatic advertising. Explore DMP benefits, features, & implementation steps in your existing ad workflow.

Optimized data management platforms (DMP) ensure marketers have quality data to deliver targeted, personalized messages to buyers that support and move them along the purchasing process in a natural way.

Marketers looking to become more data-driven are faced with a dizzying array of three-letter acronyms: CDP, DSP, DMP, CRM…and each of them claim to be absolutely essential for working with customer data. To help you swim through the alphabet soup, let’s take a look at one data solution that is rapidly gaining popularity: the Data Management Platform (DMP).

A data management platform ( DMP ) is a software platform used for collecting and managing data . DMPs allow businesses to identify audience segments , which can be used to target specific users and contexts in online advertising campaigns. They may use big data and artificial intelligence algorithms to process and analyze large data sets about users from various sources. Advantages of using DMPs include data organization, increased insight on audiences and markets, and more effective advertisement budgeting. On the other hand, DMPs often have to deal with privacy concerns due to the integration of third-party software with private data. This technology is continuously being developed by global entities such as Nielsen and Oracle .

Data management platforms are critical to help companies collect and analyze data — here’s what a DMP is, and which offerings are available in 2023.