What is a Supply Side Platform in Advertising?
Discover the benefits, components, and more of the supply side platform with the help of below curated links.
Eine Supply-Side-Plattform oder SSP ist eine programmatische Software für Herausgeber, um den Verkauf von Werbe-Impressions zu erleichtern. Folgendes sollten Sie wissen.
Learn what is supply-side platform advertising and how SSPs work. Explore the benefits, components, etc. of this digital ad platform and compete in the ad market.
A supply-side platform ( SSP ) or sell-side platform is a technology platform to enable web publishers and digital out-of-home (DOOH) media owners to manage their advertising inventory , fill it with ads, and receive revenue. Many of the larger web publishers of the world use a supply-side platform to automate and optimize the selling of their online media space.
What is a supply-side platform, what benefits does it offer and how should you choose one? Read everything you need to know inside.
A supply-side platform (SSP) is an adtech platform used to coordinate and manage digital ad inventories. Here’s everything publishers need to know in 2024.